A2 Media

Representation  In the summer i created a Horror trailer called "Don't close your eyes". The representation in Horror films are very important because it is how we as the audience view the  Laura Mulvey’s theory is that because the most frequent cinema goers are male “The Male Gaze” has now become a norm which can now by certain people (Feminist) be seen as immoral. The theory is that women’s bodies are displayed on screen in films which the male viewer find pleasure from. However even though this gains pleasure from the male viewer it also forces the rest of the audience to see this male gaze through a heterosexual male view. Our trailer included this theory in the shot when one of the protagonists is running in the field, the camera had a full shot which had a complete shot of the female protagonist. In Cabin in the woods there is a scene where the camera follows the “dumb blonde” stock character when she starts to dance and in addition to this the way in whic

Repetition of these signs become Horror genre conventions, however overuse results in taking away the signified meaning In trailers there is always the repetition of conventions because they are conventional, however a discounting factor is that they become boring and this leaves a negative impact on Horror financially and also leaves it with a smaller target audience. Barthes theory is denotation and connotation which are used constantly in the Horror genre; the meaning of denotation is the literal obvious meaning an example of this is a child is possessed however with the connotation which is the suggested meaning/ deeper meaning of the denotation in this example would be that the possessed child subverts the stereotype of children representing innocence, vulnerability and purity. Because now we see the child juxtaposing all the stereotypes: this is the connotation. Although this may be the case if films repeatedly use this convention it loses the meaning of the connotation be

Representation  Laura Mulvey’s theory is that because the most frequent cinema goers are male “The Male Gaze” has now become a norm which can now by certain people (Feminist) be seen as immoral. The theory is that women’s bodies are displayed on screen in films which the male viewer find pleasure from. However even though this gains pleasure from the male viewer it also forces the rest of the audience to see this male gaze through a heterosexual male view. Our trailer included this theory in the shot when one of the protagonists is running in the field, the camera had a full shot which had a complete shot of the female protagonist. In Cabin in the woods there is a scene where the camera follows the “dumb blonde” stock character when she starts to dance and in addition to this the way in which she is dressed is quite provocative forcing the audience to see her in the heterosexual male gaze.   Clover’s theory is that the final girl who is a stock character which is the last fema

How does the concept of Genre relate to your summer trailer? The Genre in which I am going to talk about is Horror which is the genre of what my summer trailer was on. The meaning behind Genre is that it means type; the genre allows the audience to be familiar with the characteristics. I will be talking about the conventions in the genre of Horror and why it is so important for Horror trailers. Chandler’s theory explains what genre is. Each genre is familiar and has recognisable characteristics for example the themes or settings which the audience recognise. In my horror trailer we had two stock characters which are typical for the genre Horror, the villain and the final girl. Even though my trailer has these stock character they are not developed well enough. The villain/antagonist uses a phallic object which represents male power and dominance over the girl in addition to this it symbolises penetration however in our trailer we didn’t make it clear. Altman’s theory argues that